The Power of Creative Clarity

If you know me or been around MYFI for any length of time you know that I believe that clarity is a BIG deal. Several years ago I heard a story about the one sentence pitch for the TV show “Friends”. Some people call it an “elevator pitch”, meaning that you can give the pitch in the short time it takes to ride an elevator. The creators of the show had to convince NBC that the show was compelling with just one sentence.